NBC Sports and Snap say they have already signed deals with more than 20 advertisers that have bought sponsorships for Snapchat Olympic content, more than double the number of advertisers from Rio.įor the Winter Olympics, NBCU will be the first media partner to work with Snap to produce custom Context Cards, which will be featured in curated Our Stories and will give Snapchat users a behind-the-scenes look at the games. For 2018, in addition to the select live video, Snapchat will introduce new product features and premium content across Snap’s Shows, Publisher Stories and Our Stories formats. NBCUniversal - which invested $500 million in Snap - previously worked with Snapchat to create and distribute content from the 2016 Rio Summer Olympics.
